src=’http://openxoom.com/x/www/delivery/avw.php?zoneid=2&n=ea35903′ />Matt Cohler is heading over to Benchmark Capital and leaving Facebook. Matt Cohler spent nearly four years there as VP of product management. At Benchmark Capital, Matt Cohler will be a general partner.

This marks another departure from Facebook in their high ranked executives. Matt Cohler, 31,

was one of the earliest of the company’s executives but claims he always wanted to be in venture capital even at the time he joined the social networking site.

Although this might be just an opportunity for Matt Cohler to pursue his ambitions, it does lead to questions about the future of Facebook and its supposed paper worth of $15 billion. that figure was deduced from the 1.6% stake that Microsoft bought for $240 million.

But Microsoft has often bought into leading edge innovators so that it can ‘embrace and extend’ the ideas and technology that it doesn’t have of its own. That’s a business strategy that doesn’t need to justify a return on investment. It is a cost of doing business, and Microsoft has a lot of cash to put into new technology ideas as if it is venture capital of their own.

Benchmark Capital is in venture capital for the business. Maybe Matt Cohler likes the idea of real valuations and real returns.

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